Puma Campaign
Guerilla marketing concept for Puma. Puma is a retail leader in street style apparel. With the tag line "Do a double take" followed by "Within every beast is a pair of Puma's... or three" viewers begin to notice the illusion of six Puma shoes integrated into the wildcat motif. To appeal to Puma's target market of Millennials and Generation-Z consumers who live in urban areas or are interested in city fashion, this advertising campaign is complemented by guerilla marketing in the form of murals, stealth marketing models, and sticker bombing. 

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