2006 Kellogg's Annual Report
Publication, Branding
The Kellogg's Company has been a staple for families since their founding in the early 1900's. Through the use of strategic nostalgia, shareholders reminisce on morning cartoons and eating Kellogg's cereal. Shareholders are fondly reminded of the characters from Kellogg's that they grew up with: from Tony the Tiger to Toucan Sam. Included with this annual report are limited addition crayons where readers can color, make notes, and reconnect with their inner child.

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