Jeep Wrangler Lounge
Experiential Design
During my internship with Creative Artists Agency, I was tasked with creating a 40 x 40 foot hypothetical festival lounge for Jeep Wrangler at Austin City Limits. Without any prior experience in spatial design, I taught myself Adobe Dimension and created an environment that reflected the aesthetic of Austin City Limits while also tying in Jeep's adventurous brand personality with the vintage western style of downtown Austin, Texas. Before designing, I researched the festival and Austin, created concept boards, and created blueprints by hand.
The scenes were assembled and rendered in Adobe Dimension and refined in Adobe Photoshop.
A mechanical bull is the main event at this cowboy hoedown
Jeep enthusiasts are able to relax at the lounge and watch other festival goers on the mechanical bull
Perfect location next to the main grounds of Austin City Limits
Customized Longhorn Jeep: Visitors of the lounge are able to enter their name in a sweepstakes to win this country-fied Jeep Wrangler and a new pair of boots
Full Snack Bar: Jeep's lounge features a snack bar where people can get nonalcoholic drinks and snacks that are popular in Texas
