2021 Limited Edition Oreos
During my internship with Creative Artists Agency, I was tasked with creating several packages for Oreo's limited edition 2021 packages. After completing research on upcoming trends for 2021 in pop culture and entertainment, I narrowed down my finding to Fortnite, Minecraft, and Walt Disney's 50th Anniversary. Although Disney's 50th Anniversary is projected to be in person, I focused largely on online activities due to the uncertainty of COVID-19. After designing, I organized a pitch deck and presented these ideas to the head of the Mondelēz Account.
Consumers are offered access to in-game items as an incentive. By redeeming the code inside, gamers gain access to a digital Oreo Cookie that interacts with their Fortnite character during Battle Royale games.
Consumers are offered access to in-game items as an incentive. By redeeming the code inside, gamers gain access to a texture pack that enables them to craft, eat, and hold Oreo cookies.